Intersections-Which direction do you choose?


How do you know which route you should take when you come to an intersection in an area that you are not familiar with?

Do you look for an answer through a map ? ( or an app?)

Do you call someone that has been there before and is familiar with the area?

Do you go with you instinct and see where the path takes you?

I usually go with my instinct and explore where the decision will take me and sometimes it works great and other times it takes me longer to get to the place I thought I was going but it allowed me to find new ideas, connections and opportunities that did not exist when I entered the intersection.

I look back over the past year and the intersections that I have entered have led me to some amazing people, opportunities and experiences.

#PIE, #TechStars, #B-Corp, #Patagonia, #TEN Media, #downstream, #ArmoryTrack, #USC, #LifeRemodeled, #Specialized, #Nike, #MediciGroup

If I continued down the path of my next role at Nike I would not be involved with trying to create a new concept to deliver Intersectional thinking to Companies and Universities as I partner with Frans Johansson and his team at the Medici Group.

If I did not look at another intersection while forming IncubatorU,¬†I would not be leading an amazing technology startup that is going to change the way we connect enthusiasts with the gear they love, through Red Truck’s amazing platform.

If I did not look around at the intersection in Portland’s technology and strategic branding community I would not seen the benefits of becoming a B-Corp and leading the vision of both companies toward the benefit of the Planet, People and driving profitability to these businesses.

There are times that you just need to keep going straight through the intersection to the other side and stay the course. This is safe and a predictable course but over time one can run out of fuel and by turning at an intersection down a new path it can be exciting and risky not knowing where it will take you.

I hope that the next time you reach an intersection in your life, take the time to think about whether you want to discover something new or continue down the path that will eventually lead you to another intersection and I hope that you will join me in making that turn. I would love for you to share that experience, the journey and the connection points that will help you discover new ideas, methodologies or products.

Michael Bergmann