About US
The Innovator Behind the Movement.
Brand Story
Three Decades. One Through Line.
Michael spent over thirty years inside Nike's innovation organization — holding patents, leading cross-functional product teams, and helping build the cultural muscle that defines world-class innovation.
His through line was always the same: human movement is sacred, and the systems we build around it shape lives. Today he brings that same fearless innovation energy to Oregon's communities — designing tracks, activating wellness ecosystems, forging unlikely partnerships.
The tools of world-class product development, he argues, can transform small towns and under-resourced communities. IncubatorU is the proof.
30+ Years at Nike
Product Innovation Leader
National Keynote Speaker
Patent Holder
Published Author
Oregon Movement Builder
Timeline
The work, in milestones.
1983
Joined Nike Innovation
Began a 30-year tenure inside one of the world's most influential innovation organizations.
2014
IncubatorU Founded
Launched the methodology and consulting practice built from 30 years of real-world experience.
2007
Holy Trinity School Track
First community track infrastructure project.
2022
Maupin Deschutes River Athletic Complex (DRAC)
Major rural sport infrastructure milestone in Central Oregon.
2012
St. Johns Teddy Roosevelt Athletic Complex
Expanding sport infrastructure to underserved communities.
2023
Book Published
"Innovation from the Ground Up" — the definitive guide to the IncubatorU 5 Step Methodology.
The Book
Innovation From The Ground Up
A practical field guide drawn from three decades inside one of the world's most influential innovation organizations — and the rural communities now putting those lessons to work. Stories, frameworks, and the unsentimental truths about building things that matter.
Core Values
What We Stand For
Fearless Innovation Together
Assume Positive Intent
Permission to Dream
Innovation from Within
