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Seed, scale and replicate
The approach at IncubatorU takes ideas that begin as a seed and aligns people, processes and projects to be able to scale.
Jan 22, 20242 min read


Just doing it wrong at times is the solution to getting it right
How the IncubatorU 5-Step Methodology is applied to any situation. Every year while I was leading the product creation for Nike Tennis I...
Jan 7, 20244 min read


The reviews are in on My book: Innovation from the Ground Up.
My book has been read in 9 countries, made the top 10 lists in multiple categories in 6 different countries including #1 in the USA on...
Dec 6, 20235 min read


The IncubatorU Mobile Innovation Lab
I have always believed that innovation comes from within the collective genius of a diverse group of people and not necessarily tied to...
Oct 3, 20233 min read


Unplug to recharge....
I knew that this summer was going to be amazingly busy with many of the things I had lined up leading up to the Oregon 22 World Track and...
Sep 30, 20224 min read


Glass half full
How do you approach your life? Is the glass half full or half empty? Attitude and habits are everything. Assume positive intent.
Mar 4, 20223 min read


The Athletic Department and Blue Ribbon Sports...starting young at Nike. 1978-83
I tell people I grew up with the company ( Nike) and love the experiences and relationships I gained through those formative years.
Mar 4, 20224 min read


What would Geoff Do ?
This was the question I would ask myself with every decision that I would make during my final few years at Nike. I would describe this...
Mar 4, 20225 min read
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